Reaching the end of the first month, I have generated a total of four postings, marking the end of our theme for the month of June which was sexual and reproductive health and rights (SRHR), and we look forward to July’s theme which will be gender-based violence (GBV). While I anticipate a lasting impact of our work and hopefully more success for EBLI’s social media pages, Bernard asked for a mini report or an evaluation of this month.
I would like to share with you the mini-report because increasing social media account engagement was one of the project’s goals, the first month was not only about increasing awareness of SRHR but also to understand EBLI’s social media followers to provide suitable content for the targeted audience.
After taking and sharing screenshots for each post’s insight from Instagram account only, these are the findings:
- Out of approximately 700 followers on Instagram, each post reached a minimum of 74 users to a maximum of 120. However, all posts had less engagement. This means that not all users liked, commented or interacted with the posts.
Therefore, the number of likes does not mean that only this number read the content, but it could be more (e.g. the first-week post insights: 29 likes, 3 comments, 120 reached)
- Posting interactive stories did not make any difference to improve engagement, the maximum number of story viewers was 34 and the maximum interaction was 4. Meaning post viewers are more than story viewers. Therefore, the focus for the rest of the month was to improve account posts to understand the engagement.
- Reel post insights were similar to the multiple posts
- A huge difference was noticed with the last post, where a personal story was shared. The post got 5 comments specifically applauding Leyla. This means that those viewers did read the full post that was presented as multiple posts in one, with short paragraphs and nice visuals reflecting on the story.
Future campaign considerations:
- Integrating information through a storytelling format would be ideal to increase engagement
- It would be beneficial to introduce the social media campaign to the youth in order to emphasize the knowledge translation process and increase account engagement
- In addition to synchronizing the topics discussed in the club with the ones being posted. Therefore, interactive stories posts that would include polls and questions would get better attention and youth will be enthusiastic to respond.
- Moreover, a possible collaboration between social media and in-person discussion clubs could be done by announcing winners/participants who interacted with EBLI posts and answered questions
- This could be done by asking each discussion club participant to follow EBLI’s Instagram and Facebook accounts based on their preference, asking them to pay attention to SRHR and GBV posts and encouraging them to write comments and answer questions. After each post/week, interactive accounts should be announced on social media stories and in clubs to encourage others.
- Short videos filmed in a reel form, from participants should be added as well, explaining how the discussion clubs are being helpful.
I’m waiting for Bernard’s feedback and I will be updating this post soon 🙂 stay tuned! and thanks for reading.